Image of the Day
The images that appear in the "Image of the Day" are selected for the freshness of their views on Brain Mapping, their esthetic appeal, their quirkiness, or someimes just to prod you into thinking about the field and its context. Their appearance here is not an endorsement of their subject matter.
Your brain on shopping
How can my husband and I have such different approaches to the shopping experience? I attribute it to wiring in the brain, and I think it applies to many men and women out there.
As a refresher, remember that the left brain is the logical, analytical side of the brain - it is the worker bee, focusing and analyzing one thing at a time. The right brain is free to play - itís the home of imagination, emotional memory and bonding with others.
With four times as many connections between the left and right hemispheres of the brain, women are four times as likely to tap into the right brain when encountering a situation. Many factors come into play when going through the shopping process for women - itís all about the ďbig picture.Ē
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